Overview:Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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First Air Date: Feb 04, 1964Last Air date: Aug 18, 2025Season: 61 SeasonEpisode: 1170 EpisodeRuntime: 60:14 minutesQuality: HDIMDb: 3.6 / 10 by 33 usersPopularity: 15.9893Language: en
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